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Case studies

Full-path certification program for aspiring medical device sales professionals

Medvantage Elite · South Shore Behavioral Partners · Consulting firm · Massachusetts, USA
  • 3 months from kickoff to full program delivery
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01
Background
Medvantage Elite is a medical device sales certification program created by Dr. Joe DeAngelis and industry SME Kevin Mathews. The founders had deep expertise and a clear curriculum vision, but no eLearning infrastructure to deliver it.
02
The challenge
The certification content existed only as SME scripts and outlines. It covered the full scope of medical device sales readiness — from healthcare system fundamentals and industry landscape to cross-functional dynamics and career-entry strategy — but without interactive, self-paced delivery, the program couldn’t scale beyond live sessions or reach career changers preparing independently.
03
Our approach
Starting from Mathews’ SME-provided scripts, we built a structured, self-paced certification path. The curriculum builds progressively — from healthcare system fundamentals through the medical device landscape and cross-functional sales dynamics to career-entry strategy. Each stage uses layered interactions that require learners to engage, not click through. Assessments with an 80% mastery threshold gate progression so candidates prove comprehension before advancing.

83%

Candidate completion rate

81%

Assessment pass rate (80% threshold)

New

No eLearning to complete certification

3 months

Concept to certification-ready

Key takeaway

When your competitive advantage is what you know — not what you’ve built — the gap between expertise and a deliverable product is instructional design.

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