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Pharmaceutical
Case studies

Clinical product training for cardiovascular field teams

AstraZeneca · 96,000+ employees · Global (Cambridge, UK)
  • 3 months from kickoff to LMS deployment
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01
Background
AstraZeneca is a global biopharmaceutical company with 96,000+ employees worldwide. The company needed structured, verifiable training on a key cardiovascular product — but the existing approach wasn’t built for clinical complexity.
02
The challenge
Reps learned the product through static materials — slide decks, PDFs, and regional briefings that varied in depth and accuracy. The product’s 12-month treatment calendar involved distinct clinical messaging at each phase, but reps had no structured way to internalize how patient needs and adherence messaging shift across therapy. Medical affairs had no consistent format to ensure reps understood what to communicate — and when. With regulatory scrutiny on rep communications, that gap was a compliance risk.
03
Our approach
Working from AstraZeneca’s SME-provided clinical content, we designed a fully interactive module that mapped the product’s 12-month treatment calendar into four clinical phases — walking reps through the evolving patient journey from early adherence through long-term risk reduction and treatment completion. Each phase presented stage-specific messaging so reps could internalize not just the clinical data, but the communication priorities at every point in therapy.

21%↑

Phase-specific messaging accuracy

91%

Field team completion rate

4.1/5

Rep confidence rating

4.2/5

HCP feedback score

Key takeaway

When clinical accuracy is non-negotiable, static training creates invisible risk. An interactive treatment calendar gives reps a structured, verifiable way to internalize every phase of therapy.

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